Peter Zelinski is a writer, video personality and public speaker known for his coverage of manufacturing technology and the ways it is changing. Trained as an engineer, he has traveled the U.S. and much of the world reporting on manufacturing as a journalist for over 25 years. Today he also helps industrial technology companies to find their applications and tell their stories.
Thank you for visiting. Reach out and let's talk. —Pete
Services
Content
Through video, podcasting, webinars, articles, ebooks, white papers, newsletters, social media and other content types, I help industrial technology companies reach and inform customers and prospects, and I help industrial media providers report on topics affecting their audience. I was educated as a mechanical engineer, and my special power is in elevating seemingly complex subject matter in ways that highlight what is compelling to an engineering viewer or reader. I can deliver this work on-camera or off, under my byline or as a ghost writer, depending on the needs of the project.
Marketing
The content I help to create realizes its full value when it not only informs but also inspires action or change. Much of the most valuable work I do involves helping industrial technology companies win the success they deserve through content marketing that persuades and moves their potential customers. To aid this work, I have forged a partnership with B2B industrial marketing specialist InnerBark Marketing to bring in skills complementary to mine, most notably expertise in digital targeting for lead generation.
Consulting
For the last decade, my focus has been on emerging manufacturing technology and its providers, and through my reporting in this area I have seen how some of these companies have thrived while others have not. For a prospective new development or new entry in manufacturing, I can play devil's advocate during the fact-finding phase, searching out potential obstacles to adoption. I can also conduct independent research to test key assumptions related to the technology's promise.
Speaking
I have delivered keynote speeches on ideas and trends in manufacturing to industry trade groups of various types, including regional industry groups as well as sector- and product-based associations. Recent topics of interest have included the advance of automation and additive manufacturing, and the impact of AI for manufacturing facilities. Contact me for more, or I can be booked through the speakers bureau AAE.
Kind Words
"The additive manufacturing industry owes Peter Zelinski a huge debt of gratitude. His AM evangelism has been extremely influential, not only because of the quality of the journalism but also due to the integrity of his approach."
Glynn Fletcher
President, EOS North America
"Pete Zelinski is one of the most trusted names in manufacturing technology, from cutting metal to additive manufacturing. He knows how to evaluate and communicate about the technology fairly and honestly across a range of platforms. He also understands the business decisions around these investments, from uptime to reliability."
Sarah Webster
Manufacturing Marketing and Communications Executive since 2011
"Pete Zelinski is a rare talent. He combines technical understanding of machining and industry with enthusiasm, curiosity, and great communication skills. It’s been my pleasure to collaborate with such a great guy!"
Tony Schmitz
Richard Rosenberg Distinguished Professor in Mechanical and Aerospace Engineering and Machine Tool Research Center Director, University of Tennessee, Knoxville
